Logo and mark
Horizontal, vertical and mark-only versions; separate files for dark, light and single-colour use.
SERVICE 05
Brand Identity
Alongside the logo you get the colour palette, the typography and the usage rules, written down.
Identity work usually ends with a logo file, after which everyone starts using whatever colour and typeface they remember. A year later the signage, the business card and the website look like three different companies. We deliver with a usage guide: which colour goes where, the minimum size for the logo, which version goes on which background.
What we do
What we deliver. Every line is a concrete item you can raise in the next meeting.
Colour and typography
Separate colour values for print and screen, heading and body typeface choices, legibility checks.
Usage guide
Dos and don’ts, clear-space rules, minimum size. Each one written out with an example.
Print items
Business cards, letterheads, stamps, vehicle wraps and signage, all as print-ready files.
Digital application
Social profile and cover images, a presentation template, e-mail signature, a visual language for the site.
Tools we use
- Figma
- Adobe Illustrator
- Adobe InDesign
- Print-ready PDF / X-1a
Frequently asked
How many options do you show?
Three directions in the first round, each from a different idea. Then two rounds of refinement on the chosen one. Showing ten logos does not make the decision easier, it makes it harder.
Do we get the source files?
All of them. Vector sources, font licence details and print-ready versions stay with you. There should be no reason for you to depend on us.
Can we keep our logo and do the rest?
Yes, that is common. We clean the logo up technically: redraw it as vector and produce its versions. Then we build the colour, type and rule set around it.
Tell us how this works at your company.
We listen to what you use today and where it jams, then send you what can be done in writing. If it already works well enough, we will tell you it is not worth touching.
Goes well with
All servicesLet the next project be yours.
Tell us what you have in mind; within two working days we come back with scope, timeline and a budget.